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The Movie Industry is one of most exciting and informative businesses in the world, where the revenue of a single feature film (such as Titanic or Avatar), can approach or exceed $1 billion.
In 2001, worldwide gross revenues generated by films amounted to over $40 billion. Over 70% of the population rents or goes to movies regularly, accounting for over 1.5 billion movie attendances each year in the U.S alone.
Prior to 1985, feature motion pictures had one major source of revenue in the United States and abroad: the movie theater. Today much of the world is undergoing a mass communications revolution; hence, new movie markets (such as home video, cable and pay-per-view) have been growing so rapidly that they are no longer just ancillary markets to the basic theatrical market but have become basic markets in themselves.
